In 1930, the Louis Vuitton Keepall was introduced by Gaston Vuitton as the moderately sized weekender bag of Louis Vuitton to accommodate the shifting travel habits of people at the time. The Louis Vuitton Keepall is the spirit of modern travel: light, flexible and always ready for an immediate departure. Being the unisex bag that's great as a carry-on for every trip, it got iconic straight away. The Keepall is the all-time favorite for many celebrities and influencers.